On Page SEO
The purpose of this Course is to teach you the basics of On-page optimisation. It can be one of the easiest to get right but also the easiest to get wrong.
This is a basic guide for Free! so learn as much as you can so where possible you can make the right kind of changes to help your search visibility.
The purpose of this Course is to teach you the basics of On-page optimisation. It can be one of the easiest to get right but also the easiest to get wrong.
This is a basic guide for Free! so learn as much as you can so where possible you can make the right kind of changes to help your search visibility.
Lessons
What is a title tag?
What are header tags?
Header tags are conventionally known within a document as the ‘headline’. When writing a normal document of any type, you would typically create a main header. Outlining what the document and its content will be about. Your document would then comprise of sub-headings, sub-sub-headings and body content where appropriate. This is the same principle when it […]
URL structure explained
URL or Uniform Resource Locator or to put it nicely, is your web address. Basically whatever is in the address bar at the top of your screen is a URL. Also referred to as a URI – Uniform Resource Identifier. But let’s stick to the basics and not over-complicate things. For context here, we will […]
How to check your title tag
The code for a title tag resides within the <head> </head> tag of a web page and in HTML looks as follows. <title>Your title tag here</title> If you’re not exactly versed in HTML code don’t worry. Most modern CMS providers allow for this to be manipulated without having to manually code it. It’s just great for reference when you […]
How to optimise your Title Tags
What you should do, is simply take a look at your page … Look at its intention. Look at the product or service it’s created for. And understand what the primary term (and potentially secondary term) is for that page. You know what your page is about better than anybody. If it’s a blog then the best […]
Key example title tags
Let’s take our product that you’re experiencing right now. We offer online courses and online learning in internet marketing. How would we represent this in a title tag? <title>Online Internet Marketing Courses From Web Assessments</title> As you can see, the above takes the template we discussed and it reads naturally. We’ve taken on-board the character […]
How to optimise a header tag
The optimisation of your top H1 and H2 tags, has a strong correlation to ranking benefits. So, again, we must be smart and choose them well. As a typical CMS automatically uses header tags for its title tags, we ought to follow similar guidelines as laid out in the previous module. With both having influence towards your […]