Course Category: Basic SEO
The Fundamentals of SEO

This course lays the groundwork for all other SEO courses. You should really start here. Use these lessons to get the basics locked down and once you’re done, you’ll be ready to delve into each facet of SEO. You’ll be on your way to becoming an expert.
Linking Basics

Linking be it internal or external can be one of the most powerful tools for building authority with specific intent to those pages that matter. As with everything in SEO there’s a fine line between doing it right and doing it wrong! This course will go into detail of how to do it right and […]
SEO Reporting Basics

Only if you measure SEO, will you see the true ROI on your money and time. You’re about to learn exactly how to measure SEO performance, in order to identify what you’re doing right and where you need to improve. On top of that, we’ve loaded this section with a step by step guide on […]
Google Webmaster Tools Basics

In Google’s eyes, Google Webmaster Tools (GWT) is your only tool for analysing SEO performance and establishing any errors or issues on your site. It’s the one stop shop for Webmasters. And it can get very data heavy. This course covers the real basics of what you need to know and check. By the time […]
Key Algorithm Updates

Google continually changes and updates its search engine. Be it algorithmically in the back-end to tackle spam, or in its output to you – the user (and that means your customers, too). This is where you’ll learn all about the latest Google updates. Any time the search engine changes, we’ll let you know about it […]
The Fundamentals of SEO

Hopefully the lessons you just completed have set you up nicely for the courses ahead. Why not test what you’ve learnt so far and take the quiz? Just click the red button in the top-right corner of this page. And let us know how you get on, or if we can help in any other […]
On Page SEO

The purpose of this Course is to teach you the basics of On-page optimisation. It can be one of the easiest to get right but also the easiest to get wrong. This is a basic guide for Free! so learn as much as you can so where possible you can make the right kind of changes to help your search visibility.