The Fundamentals of SEO
This course lays the groundwork for all other SEO courses. You should really start here. Use these lessons to get the basics locked down and once you’re done, you’ll be ready to delve into each facet of SEO. You’ll be on your way to becoming an expert.
On Page SEO
The purpose of this Course is to teach you the basics of On-page optimisation. It can be one of the easiest to get right but also the easiest to get wrong. This is a basic guide for Free! so learn as much as you can so where possible you can make the right kind of changes to help your search visibility.
Managing and Scheduling Team Deliverables
One thing you’ll learn as you expand your SEO knowledge is that there is a plethora of things to do! What people struggle with is whether it be themselves managing or it being worked on by a team is the ability to plan and schedule work. The following course goes into how Web assessments utilise Freedcamp and Google Calendar […]
Full Technical Audit
One core aspect of any SEO campaign is to make sure that it’s set up in the most optimal manner. You can have the greatest content and products in the world but if you don’t have the fundamentals down then you’re going to significantly hamper your efforts. The following course provides you with a check […]
Keyword Research
Whenever undertaking an SEO campaign. The fundamental thing you need to know is what are people searching for? You may understand your market and your business but unless you’ve got the data to back this up you’re going in blind. What this course will teach you is how to establish your keyword, seperate into groups […]
Mobile SEO
Considering Mobile SEO is incredibly important when implementing a mobile version of your site. Whilst your intent will be to capture those lost mobile conversions or increase usability. An incorrect deployment of your mobile site could cause Google to think you’re cloaking or index the wrong version to desktop users.
Local Search Optimisation
The purpose of this Course is to establish the core ranking factors needed when tackling ranking within specific locations that are susceptible to the Google Venice Algorithm. We will touch on tactics for locations where you have a physical address and in some cases where you do not. The goal here is to understand how […]
Rich Snippets
Rich Snippets are your way to maximise your brand in the Google Results page. Google afford you the ability to add some additional features to the shop window that is the Google Results page. So take it beyond a good Title and Description and learn how to get the most of what Rich Snippets has […]
Linking Basics
Linking be it internal or external can be one of the most powerful tools for building authority with specific intent to those pages that matter. As with everything in SEO there’s a fine line between doing it right and doing it wrong! This course will go into detail of how to do it right and […]
SEO Reporting Basics
Only if you measure SEO, will you see the true ROI on your money and time. You’re about to learn exactly how to measure SEO performance, in order to identify what you’re doing right and where you need to improve. On top of that, we’ve loaded this section with a step by step guide on […]