As frustrating as it may be, one core factor that plays a part is your domain name. Particularly if the domain name contains a relevant Partial Match or Exact Match keyword. Examples of such would be for the term “motor trade insurance” Exact Match: “www.motortradeinsurance.co.uk” Partial Match: “www.jasonisaacsmotortrade.co.uk” Both of these URLS contain the term […]

Is the content on your website relevant to what your customers are looking for? Google doesn’t want keyword-stuffed content that you’ve paid $5 for (though that might have worked in 2010). Google recognises real valuable content targeting the searcher’s intent. Google and other search engines do a lot of work algorithmically to analyse the readability and quality […]

Brand is a big one. It’s all about the genuine stuff that people are saying about your business and website on the internet. Google understands the sentiment around what’s being said, and so knows if you’re being talked about in a positive or a negative light. Brand is everything. You are your brand. Your social […]

A rapid loading time is important, as it ties into Google’s ethos of a website always being about the user-experience. If your site loads at warp speed, then it’s enhancing the user-experience. Google rewards that.

As an internet user, where you are and where you’re searching from is becoming key in defining what results you’re shown. In the past, when you Googled terms like “gym”, you used to get the same results as everyone else in the UK. But Google now takes into account your location and so serves you […]

Since the announcement of Google Authorship social signals have had a much larger effect than what experts thought.   Basically, the more exposure your brand, product or blog post has, the more direct ranking uplift you will see in the short term. So, if people are talking and engaging with you, it can have a positive […]

Site authority can be determined by a multitude of measuring tools. Historically, Google established its PageRank tool. PageRank represents the authority your site has obtained via other authoritative sites linking to it. Many SEOs utilise Open Site Explorer (OSE) metrics that have their own algorithm, in order to establish what is known as “Domain Authority”. […]

User Data We left User data until last as this is the thing that can define search more than anything. Unless you regularly clear your cookies, Google knows you and what sites you’ve been visiting. And it has a pretty good idea of what you want to visit. It’ll analyse your G+ followers and your […]